LEARN NETWORK SUCCEED: Communication Builder Training

Join us in Perrysburg for Part 2 of LEARN NETWORK SUCCEED, presented by Meta!!!  Our program will focus on Communications: Defining Your Audience and the Customer Journey for Social Media.

Summary:
In Defining Your Audience and the Customer Journey, you’ll learn how to define your target audience to tailor your marketing efforts and maximize your results. You’ll learn a step-by-step approach to building customer personas. By clearly defining your target, you’ll be able to attract customers throughout the marketing funnel. You’ll use a comprehensive guide to map out your audience, their needs, and how to reach them effectively.

Learning Outcomes:
In this session, participants will:
1) Learn techniques for understanding your audience, their demographics, preferences and behaviors.
2) Create buyer personas to increase focus and precision in marketing efforts.
3) Understand how your audience fits into the marketing funnel and how to communicate to your audience along their customer journey. 


Presenter:
Darlenne Helena, founder of Helena Media

Darlenne Helena is a digital marketing strategist, content creator, and Founder of Helena Media; a social media agency helping brands build lasting, meaningful connections since 2020. With 15 years of experience at the intersection of marketing and technology, Darlenne has managed over $5 million in social media ad spend and helped hundreds of brands connect with audiences through organic social content. Darlenne has built an engaged online community of over 160,000 women founders on TikTok, showcasing firsthand that recommendation algorithms can be a powerful targeting tool for connection and growth.

As a Meta Certified Lead Trainer and public speaker, Darlenne has partnered with Meta since 2021 to bring digital marketing training to business owners at over 75 events. Her gift lies in making complex concepts accessible; empowering entrepreneurs and leaders to claim their platform and amplify their voice. She believes that great ideas deserve great reach, and her mission is to give bold thinkers the courage to be seen and heard.